WEB 3 + MEMBER’S ONLY FASHION
= EARLY MAJORITY
A luxury “members-only” outdoor fashion brand has ventured into e-commerce. This brand is dedicated to sustainable outdoor fashion and is passionate about art, adventure, and activism. Early Majority offers resources and support for living a life driven by these passions.
The goal is to make membership so appealing that non-member sales are eventually phased out. At launch, membership benefits include a member badge, exclusive newsletter content, early access to products, reduced prices, exclusive items, and a voice in product creation. Over time, these benefits will expand to include events such as self-defense and direct action training, product swaps, pre-orders, group buys, and made-to-measure garments. In its first month, membership accounted for 24 percent of revenues.
ROLE
Digital Designer @VAAN
