Be Young, Brave, and Experimental — a shoe brand run by the D’Amelio family, targeting Gen Z and Millennials with a clean, sleek design infused with a touch of retro vibe.

As an influencer-driven brand, it needed a strong identity. Incorporating an arch-shaped graphic that echoes their last name, “D,” the brand breaks away from the common e-commerce square layout. This distinctive graphic asset strengthens the brand’s color and introduces an experimental layout. Bold, clean fonts contribute to a modern atmosphere on the page.

In its first week, the page flow increased by 121 percent.